{"id":4983,"date":"2026-06-17T17:59:17","date_gmt":"2026-06-18T00:59:17","guid":{"rendered":"https:\/\/www.inmysalon.com\/staging\/3138\/?page_id=4983"},"modified":"2026-06-20T16:30:55","modified_gmt":"2026-06-20T23:30:55","slug":"the-beauty-business-reset","status":"publish","type":"page","link":"https:\/\/www.inmysalon.com\/staging\/3138\/the-beauty-business-reset\/","title":{"rendered":"The Beauty Business Reset"},"content":{"rendered":"\n<!-- =========================================================\n  THE BEAUTY BUSINESS RESET \u2014 SALES PAGE (COMING SOON \/ WAITLIST)\n  Paste ALL of this into ONE \"Custom HTML\" block (Cadence theme).\n  Same build pattern as before: everything scoped under #bbr,\n  plain width:100% (no bleed tricks), every section background\n  forced inline with !important. Navy stays navy.\n\n  WHAT CHANGED IN THIS VERSION:\n    - Messaging is now \"course coming soon, audit is the free first step.\"\n    - All 4 old \"Enroll\" buttons are now your Kit email opt-in form.\n      On submit, Kit redirects the subscriber to the Typeform audit.\n    - The pricing card is now a \"founding list \/ free audit\" card.\n\n  SEARCH FOR  >>>  TO FIND WHAT TO EDIT:\n    >>> AUDIT FORM    \u2014 your Kit form, embedded 4 times (hero, intro,\n        founding-list section, final CTA). The redirect URL lives in the\n        data-options attribute AND in your Kit form settings. Set the\n        redirect in Kit to:\n          https:\/\/form.typeform.com\/to\/kWHgPNgk#email={{ subscriber.email_address }}\n        so the email passes through. Test one real submission before launch.\n    >>> BONUS BLOCK   \u2014 dashed box under the founding-list card; fill or delete.\n    >>> HEIC IMAGES   \u2014 2 client photos are .heic and won't show in most\n        browsers; re-save as .webp\/.jpg and swap the src, or delete that block.\n========================================================= -->\n\n<script src=\"https:\/\/f.convertkit.com\/ckjs\/ck.5.js\"><\/script>\n\n<style>\n#bbr, #bbr *{ box-sizing:border-box; margin:0; padding:0; }\n#bbr{\n  font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\n  color:#3A4452; line-height:1.6; font-size:18px;\n  width:100%; max-width:100%; overflow-x:clip;\n  background:#F8F7F4; -webkit-font-smoothing:antialiased;\n}\n#bbr h1,#bbr h2,#bbr h3,#bbr h4{\n  font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif !important;\n  color:#1B2A41; line-height:1.18; margin:0 0 .5em; font-weight:700;\n  overflow-wrap:break-word; word-wrap:break-word;\n}\n\/* Lock heading sizes so the theme can't inflate them and cause overflow *\/\n#bbr .bbr-hero-text h1{ font-size:clamp(26px,4.2vw,44px) !important; 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color:#1B2A41; }\n#bbr .bbr-checklist li:before{ content:\"\\2715\"; position:absolute; left:18px; top:50%; transform:translateY(-50%);\n  width:26px; height:26px; border-radius:50%; background:#ECE7F1; color:#8A7CA8; font-weight:700; font-size:13px;\n  display:flex; align-items:center; justify-content:center; }\n#bbr .bbr-after-list li:before{ content:\"\\2713\"; background:#C7F000; color:#1B2A41; }\n\n\/* Story \/ About split *\/\n#bbr .bbr-pullquote{ font-family:'Poppins',sans-serif; font-weight:600; font-size:24px; color:#1B2A41;\n  border-left:5px solid #C7F000; padding:6px 0 6px 24px; margin:36px 0; line-height:1.35; }\n#bbr .bbr-split{ display:grid; grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr); gap:48px; align-items:center; }\n#bbr .bbr-split.bbr-flip{ grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr); }\n#bbr .bbr-figure{ border-radius:16px; overflow:hidden; box-shadow:0 16px 40px rgba(27,42,65,.20); margin:0; aspect-ratio:4\/5; }\n#bbr .bbr-figure img{ width:100%; height:100%; object-fit:cover; }\n#bbr .bbr-story p{ font-size:19px; }\n\n\/* Modules *\/\n#bbr .bbr-modules{ display:grid; grid-template-columns:repeat(2,1fr); gap:20px; margin-top:36px; }\n#bbr .bbr-module{ background:#fff; border:1px solid #ECE7F1; border-radius:12px; padding:28px 28px 28px 32px;\n  position:relative; overflow:hidden; }\n#bbr .bbr-module:before{ content:\"\"; position:absolute; left:0; top:0; bottom:0; width:6px; background:#C7F000; }\n#bbr .bbr-mnum{ font-family:'Poppins',sans-serif; font-weight:700; font-size:13px; letter-spacing:.12em;\n  text-transform:uppercase; color:#8A7CA8; margin-bottom:6px; }\n#bbr .bbr-module h3{ font-size:21px; margin-bottom:10px; }\n#bbr .bbr-module p{ font-size:16px; margin:0; color:#3A4452; }\n\n\/* Included *\/\n#bbr .bbr-incl-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:18px; margin-top:34px; }\n#bbr .bbr-incl-item{ background:rgba(255,255,255,.05); border:1px solid rgba(236,231,241,.20);\n  border-radius:10px; padding:24px 26px; 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color:#fff; background:#8A7CA8; }\n\n\/* About gallery *\/\n#bbr .bbr-gallery{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; margin-top:44px; }\n#bbr .bbr-gallery figure{ margin:0; }\n#bbr .bbr-gallery img{ aspect-ratio:4\/5; width:100%; object-fit:cover; border-radius:12px;\n  box-shadow:0 8px 24px rgba(27,42,65,.16); }\n#bbr .bbr-gallery figcaption{ font-size:13px; color:#8A7CA8; margin-top:8px; text-align:center; }\n\n\/* Before \/ After *\/\n#bbr .bbr-ba-grid{ display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:30px; }\n#bbr .bbr-ba-grid figure{ margin:0; position:relative; }\n#bbr .bbr-ba-grid img{ width:100%; aspect-ratio:4\/5; object-fit:cover; border-radius:12px;\n  box-shadow:0 10px 30px rgba(27,42,65,.16); }\n#bbr .bbr-ba-tag{ position:absolute; top:14px; left:14px; font-family:'Poppins',sans-serif; font-weight:600;\n  font-size:12px; letter-spacing:.1em; text-transform:uppercase; padding:6px 14px; border-radius:20px; }\n#bbr .bbr-ba-before{ background:#8A7CA8; color:#fff; }\n#bbr .bbr-ba-after{ background:#C7F000; color:#1B2A41; }\n\n\/* Founding-list card (was pricing) *\/\n#bbr .bbr-pricecard{ max-width:580px; margin:36px auto 0; background:#fff; border:2px solid #1B2A41;\n  border-radius:16px; padding:46px 38px; position:relative; overflow:hidden; }\n#bbr .bbr-pricecard:before{ content:\"\"; position:absolute; top:0; left:0; right:0; height:8px; background:#C7F000; }\n#bbr .bbr-pricecard .bbr-tag{ display:inline-block; background:#C7F000; color:#1B2A41; font-family:'Poppins',sans-serif;\n  font-weight:600; font-size:12px; letter-spacing:.12em; text-transform:uppercase; padding:7px 16px;\n  border-radius:20px; margin-bottom:18px; }\n#bbr .bbr-pricecard .bbr-terms{ font-size:15px; color:#8A7CA8; margin:8px 0 24px; }\n#bbr .bbr-pricecard ul{ list-style:none; margin:0 auto; text-align:left; max-width:400px; }\n#bbr .bbr-pricecard li{ position:relative; padding:7px 0 7px 30px; font-size:16px; color:#1B2A41; }\n#bbr .bbr-pricecard li:before{ content:\"\\2713\"; position:absolute; left:0; top:8px; width:20px; height:20px;\n  border-radius:50%; background:#C7F000; color:#1B2A41; font-size:11px; font-weight:700;\n  display:flex; align-items:center; justify-content:center; }\n#bbr .bbr-pricecard hr{ border:none; border-top:1px solid #ECE7F1; margin:26px 0; }\n#bbr .bbr-bonus{ max-width:580px; margin:24px auto 0; border:2px dashed #8A7CA8; border-radius:14px;\n  padding:28px; text-align:center; background:rgba(236,231,241,.45); }\n#bbr .bbr-bonus h3{ font-size:20px; margin-bottom:6px; }\n#bbr .bbr-bonus p{ margin:0; font-size:16px; }\n\n\/* FAQ *\/\n#bbr .bbr-faq{ max-width:800px; margin:32px auto 0; }\n#bbr .bbr-faq details{ background:#fff; border:1px solid #ECE7F1; border-radius:10px; margin-bottom:14px; padding:0 24px; }\n#bbr .bbr-faq summary{ font-family:'Poppins',sans-serif; font-weight:600; font-size:18px; color:#1B2A41;\n  padding:20px 0; cursor:pointer; list-style:none; position:relative; padding-right:30px; }\n#bbr .bbr-faq summary::-webkit-details-marker{ display:none; }\n#bbr .bbr-faq summary:after{ content:\"+\"; position:absolute; right:0; top:18px; font-size:24px; color:#8A7CA8; font-weight:400; }\n#bbr .bbr-faq details[open] summary:after{ content:\"\\2013\"; }\n#bbr .bbr-faq details p{ padding:0 0 22px; margin:0; font-size:16px; }\n\n\/* Final *\/\n#bbr .bbr-final{ border-top:8px solid #C7F000; text-align:center; }\n#bbr .bbr-final h2{ font-size:42px; max-width:760px; margin:0 auto 18px; }\n#bbr .bbr-final p{ font-size:20px; max-width:640px; margin:0 auto 28px; }\n#bbr .bbr-sig{ font-family:'Dancing Script',cursive; color:#C7F000; font-size:34px; margin-top:30px; }\n\n\/* Responsive *\/\n@media(max-width:820px){\n  #bbr{ font-size:17px; }\n  #bbr .bbr-band{ padding:56px 0; }\n  #bbr .bbr-hero{ padding:48px 0 56px; }\n  #bbr .bbr-hero-inner{ grid-template-columns:1fr; gap:28px; }\n  #bbr .bbr-hero-text{ text-align:center; }\n  #bbr .bbr-hero-text .bbr-lead{ margin-left:auto; margin-right:auto; }\n  #bbr .bbr-hero-text .bbr-optin-intro{ margin-left:auto; margin-right:auto; }\n  #bbr .bbr-hero .bbr-optin{ margin-left:auto; margin-right:auto; }\n  #bbr .bbr-hero-media{ order:-1; margin-left:auto; margin-right:auto; }\n  #bbr .bbr-hero-media img{ max-width:240px; }\n  #bbr .bbr-hero-text .bbr-lead{ font-size:17px; }\n  #bbr .bbr-split, #bbr .bbr-split.bbr-flip{ grid-template-columns:1fr; gap:26px; }\n  #bbr .bbr-figure{ max-width:300px; margin-left:auto; margin-right:auto; }\n  #bbr .bbr-modules, #bbr .bbr-incl-grid, #bbr .bbr-twocol, #bbr .bbr-ba-grid{ grid-template-columns:1fr; }\n  #bbr .bbr-gallery{ grid-template-columns:1fr; gap:14px; }\n  #bbr .bbr-gallery figure{ max-width:300px; margin-left:auto; margin-right:auto; }\n  #bbr .bbr-gallery img{ aspect-ratio:4\/5; }\n  #bbr .bbr-ba-grid{ gap:14px; }\n  #bbr .bbr-ba-grid figure{ max-width:320px; margin-left:auto; margin-right:auto; }\n  #bbr .bbr-pullquote{ font-size:21px; }\n  #bbr .bbr-story p{ font-size:17px; }\n  #bbr .bbr-pricecard{ padding:36px 24px; }\n  #bbr .bbr-final h2{ font-size:27px; }\n  #bbr .bbr-final p{ font-size:18px; }\n}\n@media(max-width:480px){\n  #bbr .bbr-band{ padding:46px 0; }\n  #bbr .bbr-hero-media img{ max-width:210px; }\n}\n<\/style>\n\n<div id=\"bbr\">\n\n  <!-- ===================== HERO (navy) ===================== -->\n  <section class=\"bbr-band bbr-hero\" style=\"background:#1B2A41 !important;\">\n    <div class=\"bbr-wrap bbr-hero-inner\">\n      <div class=\"bbr-hero-text\">\n        <span class=\"bbr-kicker\" style=\"color:#C7F000 !important;\">Coming soon for independent beauty pros<\/span>\n        <h1 style=\"color:#F8F7F4 !important;\">You don&#8217;t need more clients. You need to understand your business.<\/h1>\n        <p class=\"bbr-lead\" style=\"color:#d7d9de !important;\">The Beauty Business Reset helps hairstylists, estheticians, nail and lash artists, and suite owners turn a busy, exhausting schedule into a business that actually makes sense, and makes money. It&#8217;s launching soon.<\/p>\n        <p class=\"bbr-optin-intro\" style=\"color:#F8F7F4 !important; max-width:520px;\">The first step is already free. Take the Beauty Business Audit and find out exactly what to work on first.<\/p>\n\n        <!-- >>> AUDIT FORM -->\n        <form action=\"https:\/\/app.kit.com\/forms\/9591250\/subscriptions\" class=\"seva-form formkit-form bbr-optin\" method=\"post\" data-sv-form=\"9591250\" data-uid=\"6d685f4ffe\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;redirect&quot;,&quot;success_message&quot;:&quot;Success! Now check your email to confirm your subscription.&quot;,&quot;redirect_url&quot;:&quot;https:\/\/form.typeform.com\/to\/kWHgPNgk#email={{ subscriber.email_address }}&quot;},&quot;analytics&quot;:{&quot;google&quot;:null,&quot;fathom&quot;:null,&quot;facebook&quot;:null,&quot;segment&quot;:null,&quot;pinterest&quot;:null,&quot;sparkloop&quot;:null,&quot;googletagmanager&quot;:null},&quot;recaptcha&quot;:{&quot;enabled&quot;:true},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;custom_content&quot;,&quot;custom_content&quot;:&quot;You have already signed up for The Beauty Business Audit. Check your email if you can't find it.&quot;}},&quot;version&quot;:&quot;5&quot;}\">\n          <ul class=\"formkit-alert formkit-alert-error\" data-element=\"errors\" data-group=\"alert\"><\/ul>\n          <div data-element=\"fields\" data-stacked=\"false\" class=\"seva-fields formkit-fields\">\n            <div class=\"formkit-field\">\n              <input class=\"formkit-input\" name=\"email_address\" aria-label=\"Email Address\" placeholder=\"Your email address\" required type=\"email\">\n            <\/div>\n            <button data-element=\"submit\" class=\"formkit-submit formkit-submit bbr-optin-btn\">\n              <div class=\"formkit-spinner\"><div><\/div><div><\/div><div><\/div><\/div>\n              <span>Take the free audit<\/span>\n            <\/button>\n          <\/div>\n        <\/form>\n\n        <span class=\"bbr-optin-note\" style=\"color:#d7d9de !important;\">Join the list for founding-member pricing before the course opens to everyone.<\/span>\n      <\/div>\n      <div class=\"bbr-hero-media\">\n        <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/5CCF74D9-81EC-4833-95D4-03DCED73497A.webp?w=1290&#038;ssl=1\" alt=\"Rachel, stylist and creator of The Beauty Business Reset\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== IS THIS YOU ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker\">Sound familiar?<\/span>\n      <h2>If any of these hit a little too close, you&#8217;re in the right place.<\/h2>\n      <ul class=\"bbr-checklist\">\n        <li>You&#8217;re fully booked and still wondering where all the money goes.<\/li>\n        <li>You don&#8217;t really have systems, you just keep everything in your head and hope you remember.<\/li>\n        <li>Raising your prices feels terrifying, so you keep putting it off.<\/li>\n        <li>You&#8217;re constantly overwhelmed, working harder every year without feeling further ahead.<\/li>\n        <li>You have a hundred ideas and zero clear plan for what to actually do next.<\/li>\n      <\/ul>\n      <p style=\"margin-top:30px; font-size:19px;\"><strong>Here&#8217;s the truth:<\/strong> you don&#8217;t have an information problem. You can find a hundred free tips in five minutes. What you&#8217;re missing is a clear, honest plan for your business, in the right order.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== MY STORY (lavender) ===================== -->\n  <section class=\"bbr-band bbr-story\" style=\"background:#ECE7F1 !important;\">\n    <div class=\"bbr-wrap\">\n      <div class=\"bbr-split\">\n        <div>\n          <span class=\"bbr-kicker\">Why I built this<\/span>\n          <h2>A few years ago, on New Year&#8217;s Eve, I sat alone with my numbers and cried.<\/h2>\n          <p>I had been open for a full year after the shutdowns, and the excitement had faded. Clients were stretching their appointments further apart. Costs were climbing. Salons all around the Bay Area, big and small, were closing their doors. I did my end-of-year numbers and felt certain I was next.<\/p>\n          <p>So I wrote an email to my clients. I didn&#8217;t send it that night, I waited until morning to read it with clear eyes. It was honest and professional, so I hit send. I told them I was giving the salon one more year, that I wouldn&#8217;t raise prices because we were all struggling, and I asked for the only thing that wouldn&#8217;t cost them a cent: if someone needed a stylist, send them my way. If someone complimented your hair, tell them where you go.<\/p>\n          <p>At first, nothing. A few kind replies and a lot of embarrassment. Then a new client booked, a referral that traced back, impossibly, to someone on my email list from seven years earlier.<\/p>\n        <\/div>\n        <figure class=\"bbr-figure\">\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/selfie-planner-sheet.webp?w=1290&#038;ssl=1\" alt=\"Rachel working through her business numbers in a notebook\">\n        <\/figure>\n      <\/div>\n      <p class=\"bbr-pullquote\">It wasn&#8217;t the email that saved my business. It was every small thing I&#8217;d quietly built over the years finally working together.<\/p>\n      <p>The website. The relationships. The email list. The curly-hair education. The consistency. None of it changed anything overnight. All of it changed everything, eventually. That&#8217;s the lesson this whole course is built on.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== WHY ADVICE FAILS ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap bbr-narrow\">\n      <span class=\"bbr-kicker\">The real problem<\/span>\n      <h2>Why most beauty business advice doesn&#8217;t work.<\/h2>\n      <p>Almost everything out there jumps straight to marketing. Post more. Go viral. Build a funnel. Run ads. And marketing matters, but it&#8217;s the roof, not the foundation.<\/p>\n      <p>If your pricing doesn&#8217;t cover your costs, more clients just means more work for the same money. If you have no systems, more clients means more chaos. If you don&#8217;t keep the clients you already have, you&#8217;re pouring water into a leaky bucket and being told to find a bigger hose.<\/p>\n      <p><strong>This course is the foundation.<\/strong> We fix what&#8217;s underneath first, your numbers, your pricing, your systems, your retention, so that everything you build on top of it actually holds.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== INTRO (lavender) ===================== -->\n  <section class=\"bbr-band bbr-center\" style=\"background:#ECE7F1 !important;\">\n    <div class=\"bbr-wrap bbr-narrow\">\n      <span class=\"bbr-kicker\">Coming soon<\/span>\n      <h2 style=\"font-size:40px;\">The Beauty Business Reset<\/h2>\n      <p style=\"font-size:20px;\">A complete, six-module course that walks you through your business from the inside out, then hands you a 90-day plan and a system to keep improving long after the last lesson. No fluff. No boss-babe pep talks. Just the real work, in the right order, explained like a friend who happens to have done it. It&#8217;s almost ready.<\/p>\n      <p class=\"bbr-optin-intro\" style=\"max-width:560px; margin-left:auto; margin-right:auto;\">Want in early? Take the free audit to start now, and be first to know the moment it opens.<\/p>\n\n      <!-- >>> AUDIT FORM -->\n      <form action=\"https:\/\/app.kit.com\/forms\/9591250\/subscriptions\" class=\"seva-form formkit-form bbr-optin bbr-optin-center\" method=\"post\" data-sv-form=\"9591250\" data-uid=\"6d685f4ffe\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;redirect&quot;,&quot;success_message&quot;:&quot;Success! Now check your email to confirm your subscription.&quot;,&quot;redirect_url&quot;:&quot;https:\/\/form.typeform.com\/to\/kWHgPNgk#email={{ subscriber.email_address }}&quot;},&quot;analytics&quot;:{&quot;google&quot;:null,&quot;fathom&quot;:null,&quot;facebook&quot;:null,&quot;segment&quot;:null,&quot;pinterest&quot;:null,&quot;sparkloop&quot;:null,&quot;googletagmanager&quot;:null},&quot;recaptcha&quot;:{&quot;enabled&quot;:true},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;custom_content&quot;,&quot;custom_content&quot;:&quot;You have already signed up for The Beauty Business Audit. Check your email if you can't find it.&quot;}},&quot;version&quot;:&quot;5&quot;}\">\n        <ul class=\"formkit-alert formkit-alert-error\" data-element=\"errors\" data-group=\"alert\"><\/ul>\n        <div data-element=\"fields\" data-stacked=\"false\" class=\"seva-fields formkit-fields\">\n          <div class=\"formkit-field\">\n            <input class=\"formkit-input\" name=\"email_address\" aria-label=\"Email Address\" placeholder=\"Your email address\" required type=\"email\">\n          <\/div>\n          <button data-element=\"submit\" class=\"formkit-submit formkit-submit bbr-optin-btn\">\n            <div class=\"formkit-spinner\"><div><\/div><div><\/div><div><\/div><\/div>\n            <span>Take the free audit<\/span>\n          <\/button>\n        <\/div>\n      <\/form>\n\n      <span class=\"bbr-optin-note\" style=\"text-align:center;\">The free first step of the course. No spam, just the audit and your results.<\/span>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== WHAT YOU'LL LEARN ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker\">What you&#8217;ll learn<\/span>\n      <h2>Six modules. One clear path.<\/h2>\n      <div class=\"bbr-modules\">\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 1<\/div>\n          <h3>Know Your Business<\/h3>\n          <p>Define what success actually looks like for you, understand your real numbers, calculate your true hourly rate, and find the hidden leaks costing you time and money.<\/p>\n        <\/div>\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 2<\/div>\n          <h3>Pricing With Confidence<\/h3>\n          <p>Price based on your goals instead of fear, plan an increase you can actually stand behind, and get the exact words to handle the conversations that scare you.<\/p>\n        <\/div>\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 3<\/div>\n          <h3>Systems &amp; Boundaries<\/h3>\n          <p>Build repeatable systems and clear policies, communicate them without feeling harsh, and stop running your whole business out of your head.<\/p>\n        <\/div>\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 4<\/div>\n          <h3>Client Retention<\/h3>\n          <p>Map your client experience, make rebooking feel natural instead of salesy, build real loyalty, and turn happy clients into reviews and referrals.<\/p>\n        <\/div>\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 5<\/div>\n          <h3>Retail &amp; Revenue<\/h3>\n          <p>Treat retail as client care, recommend products without feeling pushy, set up systems that sell beyond the appointment, and grow revenue per visit.<\/p>\n        <\/div>\n        <div class=\"bbr-module\">\n          <div class=\"bbr-mnum\">Module 6<\/div>\n          <h3>Your 90-Day Growth Plan<\/h3>\n          <p>Review how far you&#8217;ve come, choose your highest-impact focus, build a realistic 90-day plan, and set up a quarterly rhythm you&#8217;ll use for years.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== WHAT'S INCLUDED (navy) ===================== -->\n  <section class=\"bbr-band\" style=\"background:#1B2A41 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker\" style=\"color:#C7F000 !important;\">What&#8217;s included<\/span>\n      <h2 style=\"color:#F8F7F4 !important;\">Everything you need to do the work, not just watch it.<\/h2>\n      <div class=\"bbr-incl-grid\">\n        <div class=\"bbr-incl-item\">\n          <span class=\"bbr-big\" style=\"color:#C7F000 !important;\">23<\/span>\n          <h4 style=\"color:#F8F7F4 !important; margin:10px 0 4px; font-size:18px;\">Lessons<\/h4>\n          <p style=\"color:#d7d9de !important; margin:0; font-size:15px;\">Short, practical lessons you can actually finish, with walkthrough videos where it helps.<\/p>\n        <\/div>\n        <div class=\"bbr-incl-item\">\n          <span class=\"bbr-big\" style=\"color:#C7F000 !important;\">25+<\/span>\n          <h4 style=\"color:#F8F7F4 !important; margin:10px 0 4px; font-size:18px;\">Fillable Worksheets<\/h4>\n          <p style=\"color:#d7d9de !important; margin:0; font-size:15px;\">Brand-designed, fill-in-on-your-device worksheets for every single lesson.<\/p>\n        <\/div>\n        <div class=\"bbr-incl-item\">\n          <span class=\"bbr-big\" style=\"color:#C7F000 !important;\">\u221e<\/span>\n          <h4 style=\"color:#F8F7F4 !important; margin:10px 0 4px; font-size:18px;\">Templates &amp; Scripts<\/h4>\n          <p style=\"color:#d7d9de !important; margin:0; font-size:15px;\">Swipe-file libraries for policies, client communication, boundaries, and pricing conversations.<\/p>\n        <\/div>\n        <div class=\"bbr-incl-item\">\n          <span class=\"bbr-big\" style=\"color:#C7F000 !important;\">90-Day<\/span>\n          <h4 style=\"color:#F8F7F4 !important; margin:10px 0 4px; font-size:18px;\">Planners &amp; Trackers<\/h4>\n          <p style=\"color:#d7d9de !important; margin:0; font-size:15px;\">A full 90-day growth plan plus a reusable quarterly scorecard you&#8217;ll come back to for years.<\/p>\n        <\/div>\n      <\/div>\n      <p style=\"text-align:center; margin:34px 0 0; color:#d7d9de !important;\">Lifetime access, so you can move at your own pace and revisit anything, anytime.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== FOR \/ NOT FOR ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker\">Let&#8217;s be honest about fit<\/span>\n      <h2>Is this the right course for you?<\/h2>\n      <div class=\"bbr-twocol\">\n        <div class=\"bbr-card bbr-is-for\">\n          <h3>This is for you if\u2026<\/h3>\n          <ul>\n            <li>You&#8217;re an independent beauty pro, behind the chair or running a suite.<\/li>\n            <li>You&#8217;re great at your craft but unsure about the business side.<\/li>\n            <li>You&#8217;re tired of guessing and ready for a clear, honest plan.<\/li>\n            <li>You want to build something sustainable, not just chase a viral moment.<\/li>\n            <li>You&#8217;re willing to do the work, one focused step at a time.<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"bbr-card bbr-not-for\">\n          <h3>This isn&#8217;t for you if\u2026<\/h3>\n          <ul>\n            <li>You want a get-rich-quick scheme or overnight results.<\/li>\n            <li>You&#8217;re looking purely for marketing hacks and ad strategies.<\/li>\n            <li>You&#8217;d rather collect more information than make a single change.<\/li>\n            <li>You want someone to run your business for you.<\/li>\n            <li>You&#8217;re not open to looking honestly at your own numbers.<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== AFTER ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap bbr-narrow\">\n      <span class=\"bbr-kicker\">What changes<\/span>\n      <h2>Where you&#8217;ll be when you finish.<\/h2>\n      <ul class=\"bbr-checklist bbr-after-list\">\n        <li><strong>Pricing<\/strong> you understand and can stand behind, without the guilt.<\/li>\n        <li><strong>Systems<\/strong> that run your business so it stops running you.<\/li>\n        <li><strong>Retention<\/strong> habits that keep good clients coming back.<\/li>\n        <li><strong>Confidence<\/strong> to make decisions instead of second-guessing every one.<\/li>\n        <li><strong>A 90-day plan<\/strong>, and a quarterly rhythm to keep improving for good.<\/li>\n      <\/ul>\n      <p style=\"margin-top:30px; font-size:19px;\">The real transformation isn&#8217;t a number on a screen. It&#8217;s becoming the kind of owner who knows how to look at their business, spot what needs attention, and keep going, no matter what the year throws at you.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== ABOUT RACHEL (lavender) ===================== -->\n  <section class=\"bbr-band\" style=\"background:#ECE7F1 !important;\">\n    <div class=\"bbr-wrap\">\n      <div class=\"bbr-split bbr-flip\">\n        <figure class=\"bbr-figure\">\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/5CCF74D9-81EC-4833-95D4-03DCED73497A.webp?w=1290&#038;ssl=1\" alt=\"Rachel in her San Francisco salon\">\n        <\/figure>\n        <div>\n          <span class=\"bbr-kicker\">Your instructor<\/span>\n          <h2>Hi, I&#8217;m Rachel.<\/h2>\n          <p>I&#8217;ve been a stylist for over fifteen years, specializing in curly hair, color, and scalp health out of my own private salon in San Francisco. I&#8217;m not a coach who left the industry to sell courses, I&#8217;m still behind the chair, still running the same business I&#8217;m teaching you to build.<\/p>\n          <p>Everything in this course is what I actually did, including the parts I avoided for years: raising prices, building systems, learning to talk about retail without feeling like a salesperson. I made the mistakes so I could show you the shortcuts.<\/p>\n          <p>I built The Beauty Business Reset because I wished it existed when I was certain it was all over. It wasn&#8217;t. And whatever you&#8217;re facing right now, yours isn&#8217;t either.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"bbr-gallery\">\n        <figure>\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/IMG_5989.webp?w=1290&#038;ssl=1\" alt=\"Rachel's private salon space\">\n          <figcaption>My own studio in San Francisco<\/figcaption>\n        <\/figure>\n        <figure>\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/IMG_6347.webp?w=1290&#038;ssl=1\" alt=\"The salon decorated and ready for clients\">\n          <figcaption>Built exactly the way I wanted it<\/figcaption>\n        <\/figure>\n        <figure>\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/20251001_124336-1.webp?w=1290&#038;ssl=1\" alt=\"Rachel's daughter Honey at the salon\">\n          <figcaption>The kind of freedom this is really about<\/figcaption>\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== BEFORE \/ AFTER (lavender) ===================== -->\n  <!-- >>> HEIC IMAGES: the two photos below are .heic and will NOT display in most browsers.\n       Re-save them as .webp or .jpg, upload to your Media Library, swap the two src URLs,\n       or delete this whole section. -->\n  <section class=\"bbr-band\" style=\"background:#ECE7F1 !important;\">\n    <div class=\"bbr-wrap\" style=\"max-width:900px;\">\n      <span class=\"bbr-kicker\">It&#8217;s the small things<\/span>\n      <h2>Small Changes. Big Results.<\/h2>\n      <p>If you&#8217;ve ever tried to take a great before-and-after photo, you already know this lesson: better lighting can completely change how the final image looks.<\/p>\n      <p>The hair is the same. The client is the same. The result is the same.<\/p>\n      <p>The only thing that changed was one small detail.<\/p>\n      <p>Building a successful salon business works exactly the same way. Most growth doesn&#8217;t come from one dramatic overhaul. It comes from small improvements made consistently over time, a better consultation, a clearer website, a stronger rebooking system, a more intentional client experience.<\/p>\n      <p>One change might not feel life-changing today. But dozens of small changes, repeated month after month, can completely transform your business.<\/p>\n      <p>That&#8217;s exactly what we&#8217;ll focus on inside this course.<\/p>\n      <div class=\"bbr-ba-grid\">\n        <figure>\n          <span class=\"bbr-ba-tag bbr-ba-before\">Before<\/span>\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/IMG_1087.heic?w=1290&#038;ssl=1\" alt=\"Client result photographed in poor lighting\">\n        <\/figure>\n        <figure>\n          <span class=\"bbr-ba-tag bbr-ba-after\">After<\/span>\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/wp-content\/uploads\/2026\/06\/IMG_1085.heic?w=1290&#038;ssl=1\" alt=\"The same client result photographed in good lighting\">\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== FOUNDING LIST \/ FREE AUDIT (was pricing) ===================== -->\n  <section class=\"bbr-band bbr-center\" id=\"enroll-section\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker\">Be first in line<\/span>\n      <h2>The course is almost here. The first step is free.<\/h2>\n      <p style=\"max-width:640px; margin:0 auto;\">The Beauty Business Reset opens soon. Join the founding list and you&#8217;ll get first access at a special founding price before it opens to the public. Start right now with the free Beauty Business Audit, the very first step of the course.<\/p>\n\n      <div class=\"bbr-pricecard\">\n        <span class=\"bbr-tag\">Founding list<\/span>\n        <h3 style=\"font-size:24px; margin-bottom:6px;\">Start with the free Beauty Business Audit<\/h3>\n        <p class=\"bbr-terms\">Free \u00b7 About 10 minutes \u00b7 Your personalized starting point<\/p>\n\n        <!-- >>> AUDIT FORM -->\n        <form action=\"https:\/\/app.kit.com\/forms\/9591250\/subscriptions\" class=\"seva-form formkit-form bbr-optin bbr-optin-center\" method=\"post\" data-sv-form=\"9591250\" data-uid=\"6d685f4ffe\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;redirect&quot;,&quot;success_message&quot;:&quot;Success! Now check your email to confirm your subscription.&quot;,&quot;redirect_url&quot;:&quot;https:\/\/form.typeform.com\/to\/kWHgPNgk#email={{ subscriber.email_address }}&quot;},&quot;analytics&quot;:{&quot;google&quot;:null,&quot;fathom&quot;:null,&quot;facebook&quot;:null,&quot;segment&quot;:null,&quot;pinterest&quot;:null,&quot;sparkloop&quot;:null,&quot;googletagmanager&quot;:null},&quot;recaptcha&quot;:{&quot;enabled&quot;:true},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;custom_content&quot;,&quot;custom_content&quot;:&quot;You have already signed up for The Beauty Business Audit. Check your email if you can't find it.&quot;}},&quot;version&quot;:&quot;5&quot;}\">\n          <ul class=\"formkit-alert formkit-alert-error\" data-element=\"errors\" data-group=\"alert\"><\/ul>\n          <div data-element=\"fields\" data-stacked=\"false\" class=\"seva-fields formkit-fields\">\n            <div class=\"formkit-field\">\n              <input class=\"formkit-input\" name=\"email_address\" aria-label=\"Email Address\" placeholder=\"Your email address\" required type=\"email\">\n            <\/div>\n            <button data-element=\"submit\" class=\"formkit-submit formkit-submit bbr-optin-btn\">\n              <div class=\"formkit-spinner\"><div><\/div><div><\/div><div><\/div><\/div>\n              <span>Take the free audit<\/span>\n            <\/button>\n          <\/div>\n        <\/form>\n\n        <p style=\"margin:16px 0 0; font-size:14px; color:#8A7CA8;\">Founding members get first access and founding pricing before the public.<\/p>\n\n        <hr>\n        <p style=\"font-weight:600; color:#1B2A41; margin:0 0 10px; text-align:center;\">When the course opens, you&#8217;ll get:<\/p>\n        <ul>\n          <li>23 lessons across 6 complete modules<\/li>\n          <li>25+ fillable, brand-designed worksheets<\/li>\n          <li>Template &amp; script swipe-file libraries<\/li>\n          <li>90-day growth plan + reusable quarterly scorecard<\/li>\n          <li>Lifetime access at your own pace<\/li>\n        <\/ul>\n      <\/div>\n\n      <!-- >>> BLOG LINK \u2014 confirm the slug below points to your real Blog page (likely \/blog\/) -->\n      <p style=\"text-align:center; margin:28px auto 0; max-width:560px; font-size:17px; color:#3A4452;\">Not ready to take the audit yet? The <a href=\"\/blog\/\" style=\"color:#8A7CA8; font-weight:600; text-decoration:underline;\">blog<\/a> is full of free help you can use today.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== FAQ ===================== -->\n  <section class=\"bbr-band\" style=\"background:#F8F7F4 !important;\">\n    <div class=\"bbr-wrap\">\n      <span class=\"bbr-kicker bbr-center\">Questions<\/span>\n      <h2 class=\"bbr-center\">Before you join the list<\/h2>\n      <div class=\"bbr-faq\">\n        <details>\n          <summary>When does the course launch, and what is the audit?<\/summary>\n          <p>The Beauty Business Reset is launching soon. The Beauty Business Audit is the free first step, a short set of questions that shows you exactly where your business needs attention first. Take it now and you&#8217;ll be on the founding list, which means first access and founding-member pricing before the course opens to the public.<\/p>\n        <\/details>\n        <details>\n          <summary>I&#8217;m not a hairstylist. Is this still for me?<\/summary>\n          <p>Yes. The course is built for all independent beauty professionals, estheticians, nail and lash artists, brow artists, and suite owners. The examples come from a hair studio, but the pricing, systems, retention, and planning work applies to any service-based beauty business.<\/p>\n        <\/details>\n        <details>\n          <summary>How long will I have access?<\/summary>\n          <p>Lifetime. Once the course opens and you enroll, it&#8217;s yours to move through at your own pace, and to revisit any time your business needs a reset.<\/p>\n        <\/details>\n        <details>\n          <summary>How much time will this take?<\/summary>\n          <p>The lessons are short and practical, designed to fit around a full client schedule. You can move as quickly or slowly as you like. The worksheets are where the real value is, so plan to actually fill them in rather than just watch.<\/p>\n        <\/details>\n        <details>\n          <summary>Do I need to be good with numbers or tech?<\/summary>\n          <p>No. Everything is explained plainly, step by step. The worksheets do the structure for you, and the money sections walk you through the math without assuming any background.<\/p>\n        <\/details>\n        <details>\n          <summary>Will this teach me marketing, websites, and getting found online?<\/summary>\n          <p>This course focuses on building a healthy, profitable foundation first, your pricing, systems, retention, and revenue. That&#8217;s the work that has to come before marketing actually pays off. You&#8217;ll finish knowing exactly which growth areas to tackle next.<\/p>\n        <\/details>\n        <details>\n          <summary>What if I&#8217;m just getting started?<\/summary>\n          <p>You&#8217;re in a great spot, you get to build on a solid foundation from day one instead of unlearning bad habits later. Every lesson applies whether you&#8217;re brand new or fifteen years in.<\/p>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===================== FINAL CTA (navy) ===================== -->\n  <section class=\"bbr-band bbr-final\" style=\"background:#1B2A41 !important;\">\n    <div class=\"bbr-wrap\">\n      <h2 style=\"color:#F8F7F4 !important;\">You don&#8217;t have to fix everything at once.<\/h2>\n      <p style=\"color:#d7d9de !important;\">Pick the next thing. Work on it consistently. Then repeat. That&#8217;s how strong businesses are built, one quarter at a time. The audit is the first step. Take it free today, and you&#8217;ll be first in line when The Beauty Business Reset opens.<\/p>\n\n      <!-- >>> AUDIT FORM -->\n      <form action=\"https:\/\/app.kit.com\/forms\/9591250\/subscriptions\" class=\"seva-form formkit-form bbr-optin bbr-optin-center\" method=\"post\" data-sv-form=\"9591250\" data-uid=\"6d685f4ffe\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;redirect&quot;,&quot;success_message&quot;:&quot;Success! 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Check your email if you can't find it.&quot;}},&quot;version&quot;:&quot;5&quot;}\">\n        <ul class=\"formkit-alert formkit-alert-error\" data-element=\"errors\" data-group=\"alert\"><\/ul>\n        <div data-element=\"fields\" data-stacked=\"false\" class=\"seva-fields formkit-fields\">\n          <div class=\"formkit-field\">\n            <input class=\"formkit-input\" name=\"email_address\" aria-label=\"Email Address\" placeholder=\"Your email address\" required type=\"email\">\n          <\/div>\n          <button data-element=\"submit\" class=\"formkit-submit formkit-submit bbr-optin-btn\">\n            <div class=\"formkit-spinner\"><div><\/div><div><\/div><div><\/div><\/div>\n            <span>Take the free audit<\/span>\n          <\/button>\n        <\/div>\n      <\/form>\n\n      <span class=\"bbr-optin-note\" style=\"color:#d7d9de !important; text-align:center;\">Free audit now \u00b7 Founding pricing for the list when the course launches<\/span>\n      <div class=\"bbr-sig\" style=\"color:#C7F000 !important;\">Rachel<\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n<!-- ===================== END THE BEAUTY BUSINESS RESET SALES PAGE ===================== -->\n","protected":false},"excerpt":{"rendered":"<p>Coming soon for independent beauty pros You don&#8217;t need more clients. You need to understand your business. The Beauty Business Reset helps hairstylists, estheticians, nail and lash artists, and suite owners turn a busy, exhausting schedule into a business that actually makes sense, and makes money. It&#8217;s launching soon. 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