{"id":879,"date":"2017-12-28T14:21:21","date_gmt":"2017-12-28T21:21:21","guid":{"rendered":"https:\/\/www.inmysalon.com\/staging\/3138\/?page_id=879"},"modified":"2026-06-15T21:12:13","modified_gmt":"2026-06-16T04:12:13","slug":"start-here","status":"publish","type":"page","link":"https:\/\/www.inmysalon.com\/staging\/3138\/start-here\/","title":{"rendered":"Start Here"},"content":{"rendered":"<p><!-- =========================================================\n  IN MY SALON \u2014 START HERE PAGE\n  Paste ALL of this into ONE \"Custom HTML\" block on the Start Here page.\n  Colors are forced inline so your theme can't wash them out.\n\n  LINKS: all ten cards now point to live inmysalon.com posts.\n  TWO THINGS LEFT:\n   1. Card \"Why You Should Build and Operate Your Own Salon Website\"\n      is a best-guess slug (your link for it was a search page, not the\n      post). Click it once; if it 404s, paste me the real permalink.\n   2. The \"Join The Suite Life\" button href is still \"#\". Point it at\n      your Kit form's hosted URL (or the blog page that has the form).\n========================================================= --><\/p>\n<style>\n#sh, #sh *{ box-sizing:border-box; margin:0; padding:0; border:0 solid transparent; }\n#sh{ font-family:\"Inter\",system-ui,sans-serif; color:#1B2A41; width:100%; max-width:100%; overflow-x:clip; }\n#sh h1,#sh h2,#sh h3{ font-family:\"Poppins\",system-ui,sans-serif !important; font-weight:600 !important; line-height:1.14; letter-spacing:-.02em; }\n#sh .sh-wrap{ max-width:1100px; margin:0 auto; padding:0 24px; }\n#sh .sh-eyebrow{ font-size:13px; font-weight:600; letter-spacing:3px; text-transform:uppercase; }\n#sh .sh-band{ padding:84px 0; }\n\/* hero *\/\n#sh .sh-hero{ text-align:center; }\n#sh .sh-hero .sh-eyebrow{ color:#C7F000; margin-bottom:22px; }\n#sh .sh-hero h1{ font-size:clamp(2.1rem,4vw,3rem); color:#F8F7F4; margin-bottom:24px; }\n#sh .sh-hero h1 mark{ background:#C7F000; color:#1B2A41; padding:0 .14em; border-radius:3px; white-space:nowrap; }\n#sh .sh-hero p{ color:#d7d9de; font-size:19px; line-height:1.65; max-width:680px; margin:0 auto; }\n\/* step header *\/\n#sh .sh-step{ display:flex !important; align-items:center; gap:18px; margin-bottom:14px; flex-wrap:nowrap; }\n#sh .sh-num{ flex:0 0 52px !important; width:52px !important; min-width:52px; max-width:52px; height:52px !important; aspect-ratio:1; border-radius:50% !important; background:#C7F000; color:#1B2A41; font-family:\"Poppins\",sans-serif; font-weight:700; font-size:22px; display:grid; place-items:center; }\n#sh .sh-step .sh-eyebrow{ color:#8A7CA8; margin-bottom:4px; }\n#sh .sh-step h2{ font-size:clamp(1.7rem,3vw,2.2rem); color:#1B2A41; }\n#sh .sh-intro{ font-size:18px; line-height:1.6; max-width:660px; margin-bottom:36px; color:#444; }\n\/* cards *\/\n#sh .sh-grid{ display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:18px; }\n#sh .sh-card{ position:relative; display:flex; flex-direction:column; background:#fff; border-radius:16px; padding:28px 26px; box-shadow:0 1px 3px rgba(27,42,65,.06); transition:transform .2s ease, box-shadow .2s ease; }\n#sh .sh-card:hover{ transform:translateY(-5px); box-shadow:0 16px 34px rgba(27,42,65,.12); }\n#sh .sh-cat{ font-size:12px; font-weight:700; letter-spacing:1.5px; text-transform:uppercase; color:#8A7CA8; margin-bottom:10px; }\n#sh .sh-card h3{ font-size:20px; line-height:1.25; margin-bottom:10px; color:#1B2A41; }\n#sh .sh-card p{ font-size:14.5px; color:#555; line-height:1.55; flex:1; }\n#sh .sh-go{ margin-top:18px; font-size:15px; font-weight:700; color:#1B2A41; position:relative; z-index:2; }\n#sh .sh-cover{ position:absolute; inset:0; z-index:1; border-radius:16px; }\n\/* newsletter *\/\n#sh .sh-news{ text-align:center; }\n#sh .sh-news .sh-eyebrow{ color:#C7F000; margin-bottom:18px; }\n#sh .sh-news h2{ font-size:clamp(1.8rem,3vw,2.4rem); color:#F8F7F4; margin-bottom:16px; }\n#sh .sh-news p{ color:#d7d9de; font-size:18px; line-height:1.6; max-width:600px; margin:0 auto 28px; }\n#sh .sh-btn{ display:inline-block; background:#C7F000 !important; color:#1B2A41 !important; font-weight:700; padding:16px 30px; border-radius:100px; text-decoration:none; transition:transform .18s; }\n#sh .sh-btn:hover{ transform:translateY(-2px); }\n@media(max-width:560px){ #sh .sh-hero h1 mark{ white-space:normal; } #sh .sh-num{ flex:0 0 44px !important; width:44px !important; min-width:44px; max-width:44px; height:44px !important; font-size:19px; } }\n<\/style>\n<div id=\"sh\">\n  <!-- HERO --><\/p>\n<section class=\"sh-band sh-hero\" style=\"background:#1B2A41 !important;position:relative;z-index:1\">\n<div class=\"sh-wrap\">\n<div class=\"sh-eyebrow\" style=\"color:#C7F000 !important\">Start Here<\/div>\n<h1 style=\"color:#F8F7F4 !important\">New here? <mark style=\"background:#C7F000 !important;color:#1B2A41 !important\">Start with these.<\/mark><\/h1>\n<p style=\"color:#d7d9de !important\">Not sure where to begin? Begin here. I pulled my ten most useful posts and lined them up in the order that actually builds on itself. Work through them and you&#8217;ll be further along than I was after two years of guessing. It&#8217;s the whole free foundation. No charge, no catch.<\/p>\n<\/p><\/div>\n<\/section>\n<p>  <!-- STEP 1 --><\/p>\n<section class=\"sh-band\" style=\"background:#F8F7F4 !important\">\n<div class=\"sh-wrap\">\n<div class=\"sh-step\">\n        <span class=\"sh-num\">1<\/span><\/p>\n<div>\n<div class=\"sh-eyebrow\">Step one<\/div>\n<h2>Build your home base<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"sh-intro\">Before anything else, you need a place online that&#8217;s yours. Not a profile you rent from an app, a website that works for you around the clock.<\/p>\n<div class=\"sh-grid\">\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Salon Websites<\/div>\n<h3>Why You Should Build and Operate Your Own Salon Website<\/h3>\n<p>Before you build a thing, here&#8217;s why your own website matters more than your Instagram ever will.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/why-you-should-build-and-operate-your-own-salon-website\/\" aria-label=\"Read: Why You Should Build and Operate Your Own Salon Website\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Salon Websites<\/div>\n<h3>How to Build a Website for Your Salon: The Non-Techy Hairstylist Guide<\/h3>\n<p>The plain-English walkthrough for building it yourself. No developer, no code, no overwhelm.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/how-to-start-a-website-for-your-salon-studio-in-5-easy-steps\/\" aria-label=\"Read: How to Build a Website for Your Salon\"><\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- STEP 2 --><\/p>\n<section class=\"sh-band\" style=\"background:#ECE7F1 !important\">\n<div class=\"sh-wrap\">\n<div class=\"sh-step\">\n        <span class=\"sh-num\">2<\/span><\/p>\n<div>\n<div class=\"sh-eyebrow\">Step two<\/div>\n<h2>Get found online<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"sh-intro\">A website nobody can find is a beautiful business card in a drawer. Here&#8217;s how the right people start landing on it.<\/p>\n<div class=\"sh-grid\">\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Getting Found Online<\/div>\n<h3>How to Start a Beauty Blog for Your Salon Studio<\/h3>\n<p>How writing a handful of honest posts quietly brings clients to you for years.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/how-i-started-this-beauty-blog-for-my-salon-studio\/\" aria-label=\"Read: How to Start a Beauty Blog for Your Salon Studio\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Getting Found Online<\/div>\n<h3>How to Use Pinterest to Drive Traffic to Your Salon Studio&#8217;s Website<\/h3>\n<p>The one platform that works like a search engine, not a hamster wheel you post on all day.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/use-pinterest-drive-traffic-salon-studios-website\/\" aria-label=\"Read: How to Use Pinterest to Drive Traffic to Your Salon Studio's Website\"><\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- STEP 3 --><\/p>\n<section class=\"sh-band\" style=\"background:#F8F7F4 !important\">\n<div class=\"sh-wrap\">\n<div class=\"sh-step\">\n        <span class=\"sh-num\">3<\/span><\/p>\n<div>\n<div class=\"sh-eyebrow\">Step three<\/div>\n<h2>Turn lookers into loyal clients<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"sh-intro\">Getting found is half of it. Now you turn a curious stranger into someone who books, rebooks, and tells their friends.<\/p>\n<div class=\"sh-grid\">\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Client Experience &amp; Retention<\/div>\n<h3>The Salon Customer Journey Into Your Chair: The Trust Funnel<\/h3>\n<p>How a stranger actually becomes a client, and how to guide them at every step.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/the-salon-customer-journey-into-your-chair-the-trust-funnel\/\" aria-label=\"Read: The Salon Customer Journey Into Your Chair\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Client Experience &amp; Retention<\/div>\n<h3>Raising the Bar: How to Give an All-Star Customer Experience<\/h3>\n<p>The small things that make people rebook before they&#8217;re even out the door.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/raising-the-bar-how-to-give-an-all-star-customer-experience\/\" aria-label=\"Read: Raising the Bar\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Client Experience &amp; Retention<\/div>\n<h3>How to Respond When a Client Ghosts You<\/h3>\n<p>Exactly what to say when someone disappears, without sounding desperate or salty.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/how-to-respond-when-a-client-ghosts-you\/\" aria-label=\"Read: How to Respond When a Client Ghosts You\"><\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- STEP 4 --><\/p>\n<section class=\"sh-band\" style=\"background:#ECE7F1 !important\">\n<div class=\"sh-wrap\">\n<div class=\"sh-step\">\n        <span class=\"sh-num\">4<\/span><\/p>\n<div>\n<div class=\"sh-eyebrow\">Step four<\/div>\n<h2>Run it like the business it is<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"sh-intro\">The part nobody taught us. Numbers, systems, and habits, so your business runs on rails instead of running you ragged.<\/p>\n<div class=\"sh-grid\">\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Salon Business Systems<\/div>\n<h3>How to Analyze Your Salon Business Numbers and Set Goals<\/h3>\n<p>The numbers that actually matter, and how to set goals you&#8217;ll actually hit.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/how-to-analyze-your-salon-business-numbers-and-set-goals\/\" aria-label=\"Read: How to Analyze Your Salon Business Numbers and Set Goals\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Salon Business Systems<\/div>\n<h3>How to Create a System of Organization in Your Salon Studio<\/h3>\n<p>Build the systems that run your day, so your day stops running you.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/how-to-create-a-system-of-organization-in-your-salon-studio\/\" aria-label=\"Read: How to Create a System of Organization in Your Salon Studio\"><\/a>\n        <\/div>\n<div class=\"sh-card\">\n<div class=\"sh-cat\">Salon Business Systems<\/div>\n<h3>7 Habits of Highly Successful Salon Studio Owners<\/h3>\n<p>What the booked-out ones do differently, and how to quietly borrow it.<\/p>\n<p>          <span class=\"sh-go\">Read it &rarr;<\/span><br \/>\n          <a class=\"sh-cover\" href=\"https:\/\/www.inmysalon.com\/7-habits-of-highly-successful-salon-studio-owners\/\" aria-label=\"Read: 7 Habits of Highly Successful Salon Studio Owners\"><\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- MY STORY --><\/p>\n<section class=\"sh-band\" style=\"background:#F8F7F4 !important\">\n<div class=\"sh-wrap\">\n<div style=\"max-width:720px;margin:0 auto;background:#fff;border-radius:18px;padding:42px 40px;box-shadow:0 1px 3px rgba(27,42,65,.06);text-align:center;\">\n<div style=\"width:170px;height:170px;border-radius:50%;background:#ECE7F1;margin:0 auto 22px;overflow:hidden;\">\n          <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2026\/06\/5CCF74D9-81EC-4833-95D4-03DCED73497A.webp?w=1290&#038;ssl=1\" alt=\"Rachel\" style=\"width:100%;height:100%;object-fit:cover;object-position:center 20%;display:block;\" onerror=\"this.style.display='none'\">\n        <\/div>\n<div class=\"sh-eyebrow\" style=\"color:#8A7CA8;margin-bottom:10px;\">A little about me<\/div>\n<h2 style=\"font-size:clamp(1.5rem,2.6vw,2rem);color:#1B2A41;margin-bottom:14px;\">Hi, I&#8217;m Rachel.<\/h2>\n<p style=\"font-size:16.5px;line-height:1.65;color:#555;\">I&#8217;ve been behind the chair for years, and I run my own salon, which means I learned the business side the slow way: by getting plenty wrong first. In My Salon is the resource I wish someone had handed me back when I started. No theory, no guru act, just what&#8217;s actually worked, written down as I figure it out. Pull up a chair. We&#8217;ll take it one step at a time.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- FREEBIE \/ AUDIT (matches homepage: image + copy; Kit form kept outside #sh so it keeps its styling) --><\/p>\n<section id=\"audit\" style=\"background:#1B2A41;padding:84px 24px;font-family:'Inter',system-ui,sans-serif;\">\n<style>\n  #audit .formkit-form[data-uid=\"4f7d33e098\"]{ max-width:520px !important; width:100% !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] [data-style=\"clean\"]{ width:100% !important; padding:0 !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] .formkit-fields{ display:block !important; width:100% !important; margin:0 !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] .formkit-field{ display:block !important; width:100% !important; margin:0 0 12px !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] .formkit-input{ width:100% !important; box-sizing:border-box !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] .formkit-submit{ display:flex !important; align-items:center !important; justify-content:center !important; width:100% !important; min-height:62px !important; box-sizing:border-box !important; margin:0 !important; padding:0 !important; }\n  #audit .formkit-form[data-uid=\"4f7d33e098\"] .formkit-submit > span{ display:block !important; width:100% !important; padding:0 24px !important; font-size:20px !important; line-height:1 !important; font-weight:700 !important; text-align:center !important; }\n<\/style>\n<div style=\"max-width:1000px;margin:0 auto;display:flex;flex-wrap:wrap;gap:48px;align-items:center;\">\n<div style=\"flex:1 1 320px;min-width:280px;\">\n      <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/salon-website-featured-image-min.png?w=1290&#038;ssl=1\" alt=\"The Salon Business Audit\" style=\"width:100%;height:auto;border-radius:14px;border:4px solid #F8F7F4;box-sizing:border-box;display:block;\">\n    <\/div>\n<div style=\"flex:1 1 380px;min-width:280px;text-align:left;\">\n<div style=\"font-family:'Poppins',sans-serif;font-size:13px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C7F000;margin-bottom:16px;\">Free audit<\/div>\n<h2 style=\"font-family:'Poppins',sans-serif;font-weight:600;line-height:1.14;letter-spacing:-.02em;font-size:clamp(1.8rem,3vw,2.4rem);color:#F8F7F4;margin:0 0 16px;\">How healthy is your <em style=\"color:#C7F000;\">salon business?<\/em><\/h2>\n<p style=\"color:#d7d9de;font-size:17px;line-height:1.65;margin:0 0 26px;\">Take the free Salon Business Audit and score the five areas that make or break an independent salon: your website, getting found, client experience, your systems, and your money. About ten minutes, no spreadsheets, no judgment. At the end you&#8217;ll know your score and the one thing to focus on next.<\/p>\n<div style=\"max-width:520px;\">\n<script src=\"https:\/\/f.convertkit.com\/ckjs\/ck.5.js\"><\/script><\/p>\n<form action=\"https:\/\/app.kit.com\/forms\/9570569\/subscriptions\" class=\"seva-form formkit-form\" method=\"post\" data-sv-form=\"9570569\" data-uid=\"4f7d33e098\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;message&quot;,&quot;success_message&quot;:&quot;Success! 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