Have you ever stopped and asked yourself just how your customers find their way into your chair? Figuring out the salons customer journey is the answer to this is the key to unlocking your endless stream of clients and I have great news, we are talking all about it in today’s post!<\/p>\n\n\n\n
As salon studio owners we have many more hats we wear other than just doing hair. We are also in charge of doing things that we simply have never had to do. Like taxes, cleaning, building a website and being our own social media PR consultant. <\/p>\n\n\n\n
In this post, we are reverse engineering how our customers find us to figure out where we need to be focusing our marketing energy.<\/strong> This way when someone is new to your local area and they go to look for a new hairstylist YOU actually pop into their radar!<\/p>\n\n\n\n You are probably a customer of a company yourself and what I want you to do really quick is think about why you go to a certain place to get a service done over another one. Think back to the first time you went to this business for your service and the things that made you decide to go back!<\/p>\n\n\n\n More then likely, even if you were referred to this place by a friend or stumbled upon it while you were walking down the street, you did a little research before you committed to your first appointment or purchase.<\/p>\n\n\n\n Think about this now… How do you do research?<\/strong><\/em><\/p>\n\n\n\n You googled<\/span> them or maybe you searched for them on social media<\/span> to look for a business page or even yelp<\/span>!<\/p>\n\n\n\n