{"id":1596,"date":"2019-07-28T05:17:25","date_gmt":"2019-07-28T12:17:25","guid":{"rendered":"https:\/\/www.inmysalon.com\/staging\/3138\/?p=1596"},"modified":"2026-06-14T18:50:21","modified_gmt":"2026-06-15T01:50:21","slug":"how-to-set-your-salons-website-on-semi-automatic","status":"publish","type":"post","link":"https:\/\/www.inmysalon.com\/staging\/3138\/how-to-set-your-salons-website-on-semi-automatic\/","title":{"rendered":"How To Set Your Salon Website On Semi-Automatic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The operations portion of building your salon website depends greatly on how to set it on semi-autopilot. Meaning, you do a little bit of work every so often and it does the leg work in-between. It\u2019s almost like having your own little virtual assistant that does exactly what you want when you want it and how you it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It just dawned on me, if you fit into this category like I and so many other salon studio owners so clearly do\u2026we might have a slight control issue!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To hell with the preconceived idea of what that means. I\u2019m gonna remind you of how far you have gotten in your life <g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"4\" data-gr-id=\"4\">being<\/g> a little bit of a control freak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get after it however you want  is what I say!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OK, let\u2019s get to this weeks post\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week we talked about&nbsp;<strong><a href=\"https:\/\/www.inmysalon.com\/staging\/3138\/why-you-should-build-and-operate-your-own-salon-website\/\">Why You Should Build and Operate Your Own Salon Website.<\/a>&nbsp;<\/strong>In this in-depth <g class=\"gr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"5\" data-gr-id=\"5\">talk<\/g> we went over the 5 biggest reasons that should matter to you when it comes to your online reputation and getting new clients into your chair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am not going to sugar coat this for you though and say that building your own website is zero work. It may not be as hard as we thought before but it is a time-consuming process.&nbsp;Rome wasn&#8217;t built in a day!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/automate-your-website-min.png?resize=353%2C529&#038;ssl=1\" alt=\"\" class=\"wp-image-1717\" width=\"353\" height=\"529\" srcset=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/automate-your-website-min.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/automate-your-website-min.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/automate-your-website-min.png?w=735&amp;ssl=1 735w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You actually have to go out and take the pictures, pick the fonts and colors. that fit your branding, write the copy for pages on your websire, pick out a design that you like\u2026trust this list could go on all day!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news <g class=\"gr_ gr_181 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-del replaceWithoutSep\" id=\"181\" data-gr-id=\"181\">is,<\/g> after you have everything set up there is a way to set your daily and weekly operations on <g class=\"gr_ gr_177 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del\" id=\"177\" data-gr-id=\"177\">semi-autopilot<\/g>. I have some tips on useful software that will help you go from a laundry list of things to do every day to an hour or two a week or a few hours of work once a month. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind, most things aren\u2019t free. Some of the tips below do comes with monthly or annual costs and require some knowledge of how to use them. I assure you I was in your exact same spot before learning the 5 Reasons &nbsp;<strong><a href=\"https:\/\/www.inmysalon.com\/staging\/3138\/why-you-should-build-and-operate-your-own-salon-website\/\">Why You Should Build and Operate Your Own Salon Website<\/a><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clueless and uninterested in spending a single dollar on something that didn&#8217;t seem important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every software has extensive training available. Some of them will even do a one on one conference call with you and walk you through setting everything up. Your success with the assistance of their software is what will build their software<g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress\" id=\"5\" data-gr-id=\"5\">&#8216;<\/g>s reputation so they want you to use it and use it well!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another thing before I get to the goods of this post, there are literally thousands of ways to set your online business on autopilot. Some are free and some are very expensive. These are the <g class=\"gr_ gr_22 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"22\" data-gr-id=\"22\">my<\/g> favorites that I have found and use with my salon\u2019s website that I can confidently tell you work in our industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some links in this post may also be affiliate links. These type of links usually mean I get a small commission if you make a purchase. This comes at no additional cost to you. These funds are used to help me keep this website running so that I can bring you real life salon studio advice!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Setting your salon\u2019s website on semi-autopilot comes down to 5 basic steps\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Add habit into your routine<\/strong><\/li><li><strong>Using Pinterest and a Scheduler<\/strong><\/li><li><strong>Creating an Opt-In<\/strong><\/li><li><strong>Automated Email Marketing<\/strong><\/li><li><strong>Start a Blog<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Now, I\u2019m going to break down what I mean with each of these points and explain how this adds to your website being set on semi-autopilot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Add habit into your routine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I am a firm believer that every successful person is so because of a list of habits that they do as a routine every single day. Most of the habits you do throughout your day you do without even realizing it because they are so ingrained in who you are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You probably brush your teeth in the morning. Thats because its a habit of yours. Do you write blog posts? Post on social media every day? Send out emails to your clients regularly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chances are if you do any of these you don\u2019t do them as consistently as you should or with nearly as much attention to detail as you should. I promise this will make more sense after you read the next point!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a section in your calendar for yourself of a time where you will write content for your clients, website or social media AND using software that posts it for you WILL bring your online presence the consistency it needs to flourish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By picking a schedule and adding it into your calendar you will be on your way to creating a new habit in your routine where you do all of the work or small batches of work at a time and then your softwares will be the autopilot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Using Pinterest and a Scheduler<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest is like a combination of a very successful social media platform full of women, a very intuitive search engine and a never ending rotation of posts.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems like pretty common knowledge now that if you post something anywhere on the internet there is a small window where a lot of people will see it and then it slowly drops off to almost nothing or you have to rank high on platforms like google which is difficult to do. With Pinterest this is not entirely the case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterests unique set up not only keeps your same post in a constant rotation because of the unique sharing capabilities (similar to facebook) but with the addition of the searching option. Yea you can search for things on other platforms like facebook and instagram but, think about it, do you?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you ever go onto facebook and look for a balayage? Or recipe inspiration for dinner? What about detailed reviews on a product you are thinking about purchasing?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/autopilot-pin-pic-min.png?resize=359%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-1718\" width=\"359\" height=\"538\" srcset=\"https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/autopilot-pin-pic-min.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/autopilot-pin-pic-min.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.inmysalon.com\/staging\/3138\/wp-content\/uploads\/2019\/07\/autopilot-pin-pic-min.png?w=735&amp;ssl=1 735w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Now like anything in life if it were totally easy everyone would be doing it!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is true. Pinterest is like tuning a fine instrument. It may take some time to figure it out but once you do you can unlock an unlimited amount of views to your website.&nbsp;To learn the basics read my post, <strong><a href=\"http:\/\/use-pinterest-drive-traffic-salon-studios-website\">How to use Pinterest to Drive Traffic to your Salon Studio&#8217;s Website.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most difficult part in my opinion is HOW MUCH YOU HAVE TO POST!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On most social media platforms you need to post maybe 1-2 times a day or week. With Pinterest, you should be posting 20-30 times a day AND it should be a mixture of your content and others content AND it needs to be relevant but not limited to your unique niche. Ugh\u2026.that made me tired just typing it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is A LOT of intentional posting which is why you need a software that will do this for you. That software in my opinion is Tailwind!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong><a href=\"https:\/\/www.tailwindapp.com\/i\/grungegrowsup\">Tailwind<\/a><\/strong>, you get an in-depth look into your Pinterest accounts analytics so you know exactly what performs the best so you can keep creating the kind of content your audience likes and not waste time making something unnecessary!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh yea, Tailwind isn\u2019t even about that, that\u2019s just what I geek out on because I\u2019m a numbers nerd!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.tailwindapp.com\/i\/grungegrowsup\">Tailwind<\/a><\/strong> is actually a post scheduler. Not only will Tailwind tell you what posts are the best and what boards you should post onto most, it actually will post for you as often as you want it to down to the minute. This software can also help you join Tailwind Tribes which is created specifically to help you build your audience when you have almost none.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Some of the links in this post are affiliate links. This means I get a small commission from your purchase that is no additional cost to you. This helps fund this website so I can bring you quality content like this.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creating an Opt-In<\/strong> and <strong>Automated Email Marketing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a two part tip because it really is two separate tasks and although one cannot work properly without the other in building your online reputation, they actually can each be completed and not be working together\u2026.Does that make sense? Let me try and explain, just know these next 2 go hand in hand!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An opt-in is something you will show your client while they are reading your article that will convince them <g class=\"gr_ gr_205 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"205\" data-gr-id=\"205\">into<\/g> giving you their email address. It is a way for you to create a list of email addresses in which you will be able to market things to in the future. This doesn\u2019t have to mean selling or that you have to sell something on your website (although you should) but it gives you a list to send an announcement out to when you have something you need to announce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This usually give your website a boost in traffic and google loves consistent traffic to your website!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you are doing something that google likes it is safe to say any other platform your website may be listed on will like it to. You want to make the platforms like you so they feature you higher in their searches!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the software <strong><a href=\"https:\/\/convertkit.com\/?utm_source=dynamic&amp;utm_medium=referral&amp;utm_campaign=poweredby&amp;utm_content=form\"><g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"4\" data-gr-id=\"4\">Convertkit<\/g><\/a><\/strong> you can create opt-ins easily and manage your email list. You can also create pre-written emails that send out automatically when certain actions are taken. For example, if you are giving away a free hair tutorial video in exchange for your viewer&#8217;s email address when they fill out the opt-in form that is connected to your <g class=\"gr_ gr_477 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling gr-progress\" id=\"477\" data-gr-id=\"477\">C<\/g>onvertkit account the email goes directly to them as soon as they fill out the form. Then a few days after that you can have it set up to send them a <g class=\"gr_ gr_801 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling multiReplace\" id=\"801\" data-gr-id=\"801\">follow up<\/g> email giving them a few more tips <g class=\"gr_ gr_865 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"865\" data-gr-id=\"865\">relevent<\/g> to the tutorial. <g class=\"gr_ gr_933 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"933\" data-gr-id=\"933\">Eventually<\/g> your new email subscriber is building trust with you and realizing your worth as a professional. Now, if they are local they will be more likely to book an appointment with you or if they aren&#8217;t they may purchase retail from your online shop or anything else you have available for them to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The absolute MOST important part of the trust funnel is TRUST. The more times your new potential client has contact with your content the more trust is building. To learn more about what<a href=\"https:\/\/convertkit.com\/?utm_source=dynamic&amp;utm_medium=referral&amp;utm_campaign=poweredby&amp;utm_content=form\"> Convertkit<\/a> can do for you, check out their website where they have a ton of content to help you learn about their product!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start a Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Positioning yourself as a specialist in your niche takes more then a title these days. With social media influencers taking over salon education these days more and more people are skeptical about paying for education and clients aren&#8217;t as quick to spend money just because of a pretty instagram account!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good hairdressers are plentiful these days because great education is at our fingertips. If you want to be an expert in a certain part of the beauty industry, you need to spend a little more effort showing what you know before someone will pull out their credit card. If you are trying to run a beauty business of any kind at all, having a blog where you give your absolute best beauty advice is crucial!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep an eye out over the next few weeks for a more detailed post on starting a beauty blog but if you don&#8217;t already have one, I urge you to start taking action!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The operations portion of building your salon website depends greatly on setting it on semi-autopilot. It\u2019s almost like having your own little virtual assistant that does exactly what you want when you want it and how you want it! #salonwebsite #salonbusiness #salonmarketing<\/p>\n","protected":false},"author":1,"featured_media":1720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_wp_convertkit_post_meta":{"form":"297234","landing_page":"","tag":"0"},"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"How To Set Your Salon Website On Semi-Automatic - Operating your salon website depends on setting it on semi-autopilot. It\u2019s like having a virtual assistant that does exactly what you want.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[13],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-website","tag-salon-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Set Your Salon Website On Semi-Automatic<\/title>\n<meta name=\"description\" content=\"Operating your salon website depends on setting it on semi-autopilot. It\u2019s like having a virtual assistant that does exactly what you want.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmysalon.com\/how-to-set-your-salons-website-on-semi-automatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Set Your Salon Website On Semi-Automatic\" \/>\n<meta property=\"og:description\" content=\"The operations portion of building your salon website depends greatly on setting it on semi-autopilot. 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