How to Create a Salon Marketing Plan by Reading your Social Media Analytics

The amount of data that is available to be read about a website or social media platform is so important to consider when trying to reach your salon goals. Let’s learn how to read your analytics from your website and social media platforms to create an effective salon marketing plan!

To create a presence online means that you already recognize that every person on the planet now is searchable on google and you want to take control over what comes up when someone searches for you or your salon studio business.

If you have been doing this thing the right way, you probably have a pretty good presence online. I mean, if you are even reading a blog post titled ‘How to Create a Salon Marketing Plan by Reading your Social Media Analytics’, you probably have an online presence and are looking to grow your audience or reputation.

The first place to start when you are looking to grow anything is to measure where you are now. Let’s look at our website‘s dashboard and go over some of our stats.

Take a look at how many views your website gets each day, week and month. Now while you are in your dashboard, take a look at where the majority of your views are coming from.

For me this typically is Pinterest. With google, yelp, instagram and facebook being the supporting cast.

How many followers do you have on Pinterest, Instagram, Youtube, Twitter, Facebook? Where ever you are being social or want to be social online paying extra attention to which ever platform you get the most views from.

This should be your #1 focus when it comes to social media and where you should be looking and planning for in this post.

Next what you want to decide is WHAT are you trying to get from your website?

Maybe you are trying to grow your beauty blog, start an education program, or just drive more clients into your salon studio. Whatever this is though that needs to be on your mind with absolutely every step of creating your salon marketing plan.

Your profile should be directed to this goal, all of your branding, your posts, your content….everything needs to be created with your ultimate goal in mind.

The next thing you need to do is start tracking these stats. I have created easy printable planner pages that include a spot for your to track your online stats. This is an really great way of integrating the habits into your day easily. These pages also have a checklist including the steps you should be taking every time you post something, whether it be a blog post or a social media post and a place to track your revenue in the salon as well as online. These instant download printables that are available to you here in my Etsy shop.

Now that you know generally where you are now, what you are trying to do with your online presence and where your currently getting the most traffic from, its time to maximize your contents consistency and efficiency.

What type of content is currently getting you traffic to the area you are trying to grow? I’m going to use growing your blog as an example.

Let’s say you started a beauty blog for your salon studio’s website to give yourself more credibility and to use your posts as lessons you can refer your guests to when they have questions. You want to grow your number of re-shares to your posts so you continue to multiple the traffic they are getting. The platform you are getting most of your traffic from is Pinterest but facebook also bringing in quite a bit.

First, look at which blog posts are bringing in most of the traffic? What type of posts are they?

Lists?
Reviews?
Tutorials?
Stories?
Comaparisons?
Advice?

Look at the top 3 posts and the pins that bring in most of the clicks.

What do these articles and pins have in common?

Whatever it is you figure out they have in common, do more of that. Create more pins with the same colors, template of design, or article type.

This is what I call intentionally creating content.

Creating consistency with your posts is he most important part of you salon marketing plan. If you are trying to build a following from scratch I recommend you keep your posting schedule simple.

Once a day for all platforms, except 10 pins a day for pinterest. It’s a higher maintenance platform but has much higher return in my opinion. Worth the work!

You should definitely use a scheduler for this. Trying to manually post on a social media platform every single day consistently is almost impossible and I applaud anyone that can pull it off. I like Tailwind for Pinterest. Planoly for Instagram. Facebook fortunately has its own built in scheduler that is amazing!

(The links above are affiliate links. This means I do get a small commission if someone purchases with my link. This comes at no additional cost to you and is greatly appreciated as it helps me be able to create high quality content like this.)

Now that we have committed to a scheduler, decided how many times you will realistically post each day and what type of content brings the most viewers to your website, it’s time to look at your social media analytics.

Pull up your platform. Go into your settings. Click to view your insights. I am not sure which platform you are on but they all have a section called Activity. Under this part you will see a number of different graphs. I want you to look for a section that displays the days of the week and times your viewers are most active on the platform.

Yes they actually give you that information!

What you want to do is schedule your upcoming posts for the times each day that your viewer is most active on the platform.

On the days the are higher on the activity log, you want to post your BEST content of the week. You may even decide to post an extra time on the day or two in the week that is busiest.

When you have reached the point where this has gone from a task on your to–do list to an ingrained habit in your routine and you really feel like you have a grip on the consistency, the best way to maximize the traffic your website receives from your social media presence is to add an extra post into each day.

If you are getting 100 views a day posting once on your profile, don’t you think if you posted twice it would go up?

This is how you reading your online analytics to create a marketing plan to grow a certain area of interest in your salon studio!