How to Survey Salon Clients: The Best Tools for Gathering Client Feedback

If you’ve ever wondered how to get honest feedback from your salon clients, you’re not alone. Many salon owners assume they know exactly what their clients think because they spend hours talking with them in the chair. While those conversations are valuable, they don’t always reveal the full picture. Today we are learning, How to survey salon clients, without feeling icky and weird about it.

Your clients may have ideas, concerns, or suggestions they never mention during an appointment. They might love certain parts of your experience, struggle with others, or wish you offered something you haven’t even considered.

The easiest way to find out? Ask.

Creating a simple salon client survey can help you improve client retention, strengthen your client experience, increase referrals, and uncover opportunities to grow your business.

Why Salon Client Feedback Is Important

As beauty professionals, we often make decisions based on what we think our clients want.

But the most successful salon owners make decisions based on what their clients actually tell them.

Regular client feedback can help you:

• Improve the overall client experience
• Identify weaknesses in your systems
• Learn what keeps clients coming back
• Discover services clients wish you offered
• Gather testimonials and reviews
• Increase client retention
• Improve communication and booking processes
• Create a more client-centered business

The information you gather from a simple survey can provide insights that would otherwise take years to uncover.

How to Survey Salon Clients

The best salon client surveys are short, easy to complete, and respectful of your clients’ time.

I recommend keeping your survey to five to ten questions and focusing on information that can help you improve your business.

Some of my favorite questions include:

• What do you enjoy most about your salon experience?
• Is there anything we could improve?
• How likely are you to recommend us to a friend?
• What services would you like to see offered?
• How easy is it to book an appointment?
• What products would you like more guidance on?
• What keeps you coming back?

Once you’ve created your survey, send it to your email list, include it in appointment follow-ups, or share it through text messages and social media.

The easier you make it, the more responses you’ll receive.

Why I Use Typeform for Salon Client Surveys

There are dozens of survey platforms available, but my personal favorite is Typeform.

In fact, it’s the same platform I use for client surveys in my salon and for The Salon Business Audit here on In My Salon.

What makes Typeform different is the user experience.

Instead of overwhelming people with a long page full of questions, Typeform presents one question at a time in a clean, conversational format. The result feels less like filling out paperwork and more like answering a few quick questions.

I’ve found that clients are far more willing to complete surveys when the process feels simple and intuitive.

From the business owner’s perspective, Typeform is incredibly easy to use. You can customize colors, fonts, images, and branding to create a survey that feels like a natural extension of your business.

It also offers powerful features such as:

• Email collection
• Logic jumps
• Custom branding
• Lead generation forms
• Quizzes and assessments
• Integration with email marketing platforms

If you’re looking for the most professional and polished option, Typeform is the platform I recommend most often.

If you’d like to try Typeform, you can check it out here: Typeform.

Other Survey Tools for Salon Owners

While Typeform is my favorite, it isn’t the only option available.

Google Forms

If you’re looking for a completely free survey tool, Google Forms is an excellent place to start.

It’s easy to set up, easy to share, and includes everything you need to begin collecting client feedback.

The design options are limited compared to Typeform, but for many salon owners, it’s more than enough.

Jotform

Jotform offers more customization than Google Forms and can be a great middle-ground option for salon owners who want additional features without committing to a larger investment.

It provides templates, branding options, and flexible form-building tools that work well for surveys, consultations, and client intake forms.

Booking Software Forms

Many booking systems include consultation forms, questionnaires, or intake forms built directly into the platform.

If you’ve read my other blog posts you probably already know I am a Vagaro Pro loyalist in my personal salon studio. What I mean by that is, I have only ever used Vagaro because nothing else has ever come close to giving me all of the features that Vagaro does.

Not that I think it’s perfect, but it does have forms available that you could use to build a survey and email out to your clients, all in one.

If your software already offers these features, don’t overlook them.

The best survey tool is the one you’ll actually use consistently.

When Should You Send a Salon Client Survey?

There isn’t one perfect answer.

Some salon owners send surveys after every appointment, while others send a larger feedback survey once or twice each year.

Consider sending surveys:

• After a first-time appointment
• After launching a new service
• Following a major business change
• At the end of the year
• When you want feedback on pricing, products, or client experience

Even one well-designed survey each year can provide valuable information that helps you make smarter business decisions.

The Answers Might Surprise You

One of the most valuable lessons I’ve learned as a business owner is that my clients often see my business differently than I do and as close as we are, they dont always share their inner thoughts about you.

Giving your clients the opportunity to do this without a face to face confrontation, could reveal some very interesting information.

Sometimes they point out strengths I didn’t realize were important. Other times they identify frustrations I never noticed. And sometimes they reveal opportunities that completely change the direction of my business.

You don’t need expensive consultants, complicated software, or a marketing degree to improve your salon business.

You simply need a way to listen.

Whether you choose Typeform, Google Forms, or the tools built into your booking software, the important thing is to start asking questions.

Your clients already have the answers.

You just need to make it easy and comfortable for them to share with you.

Ready to See Typeform in Action?

If you’re struggling to identify the biggest opportunities in your salon business, I’ve got something for you.

The Beauty Business Audit is a free assessment built using Typeform that helps independent salon owners evaluate the five areas that make or break a successful salon business: your website, getting found online, client experience, systems, and money.

It takes about 10 minutes to complete no spreadsheets, no judgment. Just honest answers and a clear picture of where your business stands today.

At the end, you’ll receive your score and discover the one area you should focus on next to create the biggest impact in your salon.

Get the Free Beauty Business Audit: