Building a profitable salon requires a lot of tweaking and rolling with the punches so constantly thinking up new and creative ideas to market are key. Here are 5 of the top customer loyalty reward programs you can try out in your salon studio!

When I opened my salon studio I adapted a lot of the same systems my previous salon had used. I had them ingrained in my muscle memory so I did them without even giving it a thought. This was crucial for me at the beginning because I am not very good at change and wanted the transition to be as perfect and smooth as possible!

If you have opened a salon studio or are thinking about doing so, you KNOW no matter how prepared you are SOMETHING gets thrown off. This is why having a good solid base of habits like the ones we learned in the 21 Day High Vibe Habits Bootcamp can really make day to day processes a piece of freaking cake and take out a lot of unnecessary anxiety about moving!

After you have created that solid base of habits for your salon studio you are ready to start expanding your marketing efforts to something that might fit you and your salon studio’s goals a little better!

Being in alignment with what and how you are selling is a way I teach people to help them create more success for themselves. If you are doing something that doesn’t feel good and isn’t moving you in a direction you even want to go in, you are not going to be attracting the clients and the vibe you want to be attracting!

Setting intention behind what you want or simply knowing what you want and writing it down in great detail so it is completely solid in your mind will automatically get you a little closer to getting it. Once you have figured out what you want you can start brainstorming different ideas of what might work for YOU!

Here are a few of my favorite Customer Loyal Programs for salons, that will not only treat your most loyal customers but will also help you control how often people are coming in and help entice them to spend more in the process!

1.Prebooking Discounts: This is the easiest way to get your customers to start prebooking. The discount you offer is entirely up to you and so is how you are letting your clients know.

Imagine, instead of posting a sign about it or even mentioning it in your newsletter that this was available to them if you actually told them you were now offering this to your VIP clients right before they were leaving. Not only would it make them feel special but they will want to take advantage of an offer that is ONLY available to certain people. Don’t forget to keep track of your pre bookings. I have included a spot for setting rebooking goals and tracking this on my Printable Daily Planner Page available in my Etsy shop because it is so important to keep track of your goals.

Exceptional customer service is always about making the client in front of you feel special.

2. Service Packages/Bundles: Inner Circle or VIP programs that can be set up in literally a million different ways! Use this to really pinpoint your ideal customer.

If you are wanting to target women in their mid 20’s to 30’s that socialize often and are moving up in their careers, offering a blow dry package that high lights them not having to worry about doing their hair for events. Throw in a conditioning treatment to make them feel even more intrigued.

Looking to bring in more loyal men? Package together a quarterly haircut package that included however many haircuts you want them in for (4 haircuts x 3-4 weeks – 10% = price of the package). Create a package that will be a savings for them but also make you more money because they are coming in more often. You won’t feel like you are “losing money”!

3. Point Rewards Systems: This one is fun because it includes ways that your customer will also be building your online presence for you!!

I believe that having a strong online presence is SO HUGE these days and if it is not a focus for you as you are trying to uplevel your salon studio then you need to take this as your sign and start evaluating where you are focusing your efforts!

When I thought about Point systems I always thought they sounded cheesy and limited in what they were for people. If you spend X amount of money you get X amount of points…blah blah blah! However, my eyes were opened and I now see there is an unlimited amount of possibilities on the things you can offer as ways your customers can earn points and every single one needs to be utilized that YOU need help on.

Think about it, if you are focusing on building your Facebook page, offer a point or 2 for someone checking in when they are in for their next haircut. Offer points for using your hashtag on their selfies, or tagging the salon in their posts! You can offer birthday points, retail bonus points when they purchase products. All of these examples are ways your customers can earn points that you benefit from in more ways than money!

You get to set up your systems the way that works for you and that feels good to you!

4. Stamp Cards: If you are looking for a super straightforward and easy approach to a customer loyalty program, Stamp cards are JUST THAT! They may not have as many bells and whistles to them but that is sometimes all your business needs!

This approach also gives your customers something physical to hold onto which a lot of people like. They can physically see the points they have earned and how far away they are to earning the rewards. Not trying to add another expense or

need to keep track of cards, there are actually apps now that you can use that will help you keep track and super easy to use! A great FREE app you can look into is “Stamp Me” you can find it in the app store on your phone.

5. Customer Referral Programs: This one doesn’t immediately jump out at you as a Customer Loyalty Program but it really is. When you break down the fundamentals of what a customer loyalty program does for your business, it has all of the same benefits! You are letting your customer know if they do this for you they are going to get this. It’s also another program you can create whatever way you want.

If you want your customers to refer their friends, family or coworkers, offering them a reward for that action is entirely up to you with what you offer. I have seen a lot of salons offer a $20 ticket to customers for the new clients and the referring client. I have seen if you refer me 3, 4, 5, however many you want, I will give you a free haircut or 50% off your next haircut. The one thing I always tell people to be sure of is that you are actually seeing the customer before you are giving the discount. So in order for that person to be considered a point for them they have to have already come in and paid for their appointment. It would suck to have appointments on the books and to give something away only to have those people end up cancelling.

All of these are a great way of getting your clients to not only feel like their business is appreciated by you but it also helps you get your clients to come in more consistently, spend money with you over other retail options and start talking to their friends more about the great hairstylist they have and why they should also be seeing you!

I hope you have found some interesting ideas for customer loyalty programs in your salon studio.

Remember, your salon is unique to you and your goals so what works for one person may not work for another!

What one person is lit up by and excited about might not excite you.

You have to do what you feel good about.

If you are needing help when it comes to learning how to speak to your ideal client or even if you aren’t sure who your ideal client is and creating goals for your business and actively working towards them, you should definitely check out my 5 Day Workshop, Attracting your Ideal Salon Clients and Mastering Momentum! I know this 5-day workshop will not only be used once but over and over as you and your business continue to evolve and uplevel!