For independent beauty pros
Build a salon business that supports your life.
Helping salon suite owners attract better clients, build a professional online presence, and create sustainable income. Without living on social media.
Sound familiar?
If any of these hit a little too close, you’re in the right chair.
- You’re booked solid some weeks and panicking others, and you can’t figure out the pattern.
- You know you should “do marketing,” but Instagram makes you want to lie down.
- You undercharge because raising your prices feels terrifying, even though you’re worth it.
- You’re talented, you’re tired, and you’re doing all of this alone.
None of that means you’re bad at business. It means nobody ever taught you this part. So let’s fix that.
Hi, I’m Rachel
I built the business I wish someone had handed me a map to.
I started in an empty salon suite with a folding chair and a lot of nerve. No clients, no website, no clue how Google worked. I figured out the websites, the local SEO, the emails, and the pricing the slow and expensive way. By doing it.
Now my chair stays full and my business actually supports my life. In My Salon is where I hand you the map, so it takes you months instead of years. I’m not a guru. I’m the stylist three suites down who finally cracked the business part and won’t shut up about it.
What I teach
Five things, taught all the way through.
My toolkit
The exact tools I use to run all of this.
The website, the booking system, the email tool, the apps, even what’s at my station. No secret stack, no gatekeeping. Just the honest list, including the stuff with no affiliate link in it for me.
Free audit
How healthy is your salon business?
Take the free Salon Business Audit and score the five areas that make or break an independent salon: your website, getting found, client experience, your systems, and your money. About ten minutes, no spreadsheets, no judgment. At the end you’ll know your score and the one thing to focus on next.
Free. I’ll send your audit straight to your inbox. Unsubscribe anytime, no hard feelings.
Start here
New around here? Begin with these.
The course
When you’re ready for the full thing.
The Beauty Business Reset
The honest, six-module course for independent beauty pros. Most advice jumps straight to marketing. This starts underneath, your numbers, your pricing, your systems, and your retention, so everything you build on top of it actually holds. It’s launching soon.
The free Salon Business Audit is the first step.
- Score the five areas that make or break your salon business
- Walk away knowing the one thing to focus on next
- Land on the founding list for first access and founding pricing before the public
No theory here
Still behind the chair, still doing my own numbers.
Hundreds
of beauty pros on the newsletter
20+ years
behind the chair
Zero
hustle-culture pep talks
One email a week. The kind you actually open.
Real talk on filling your books, raising your prices, and building an online presence. From someone still behind the chair. No fluff, no 14-part funnels, no “hey girl.”
Why this exists
You work alone. You don’t have to figure it out alone.
Independent beauty pros are the most talented, underserved business owners I know. You deserve real guidance, not recycled hustle quotes. That’s what this whole place is for. Pull up a chair.