New here? Start with these.
Not sure where to begin? Begin here. I pulled my ten most useful posts and lined them up in the order that actually builds on itself. Work through them and you’ll be further along than I was after two years of guessing. It’s the whole free foundation. No charge, no catch.
Build your home base
Before anything else, you need a place online that’s yours. Not a profile you rent from an app, a website that works for you around the clock.
Why You Should Build and Operate Your Own Salon Website
Before you build a thing, here’s why your own website matters more than your Instagram ever will.
Get found online
A website nobody can find is a beautiful business card in a drawer. Here’s how the right people start landing on it.
How to Start a Beauty Blog for Your Salon Studio
How writing a handful of honest posts quietly brings clients to you for years.
Turn lookers into loyal clients
Getting found is half of it. Now you turn a curious stranger into someone who books, rebooks, and tells their friends.
The Salon Customer Journey Into Your Chair: The Trust Funnel
How a stranger actually becomes a client, and how to guide them at every step.
Raising the Bar: How to Give an All-Star Customer Experience
The small things that make people rebook before they’re even out the door.
Run it like the business it is
The part nobody taught us. Numbers, systems, and habits, so your business runs on rails instead of running you ragged.
How to Analyze Your Salon Business Numbers and Set Goals
The numbers that actually matter, and how to set goals you’ll actually hit.
How to Create a System of Organization in Your Salon Studio
Build the systems that run your day, so your day stops running you.
Hi, I’m Rachel.
I’ve been behind the chair for years, and I run my own salon, which means I learned the business side the slow way: by getting plenty wrong first. In My Salon is the resource I wish someone had handed me back when I started. No theory, no guru act, just what’s actually worked, written down as I figure it out. Pull up a chair. We’ll take it one step at a time.
How healthy is your salon business?
Take the free Salon Business Audit and score the five areas that make or break an independent salon: your website, getting found, client experience, your systems, and your money. About ten minutes, no spreadsheets, no judgment. At the end you’ll know your score and the one thing to focus on next.
Free. I’ll send your audit straight to your inbox. Unsubscribe anytime, no hard feelings.